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Michael Jacobs :

Michael Jacobs

Hi, my name is Michael and I have been the owner of Prahran Health Foods for the past 20 years. I was born and raised in New York and practiced Pharmacy for 15 years before relocating to Australia and switching to a career in natural health. I have always been a believer in a balanced lifestyle, comprising a healthy diet, regular exercise and strong relationships. I have enjoyed the relationship that I have shared with all of you over the years and I thank you for the support. I am looking forward to the next part of our journey together.

Expertise areas

  • Valuing and understanding my customers
  • Creating a warm and inviting workplace
  • Being able to adapt to change
Geraldine Horan :

Geraldine Horan

Hi, my name is Geraldine and I am a degree qualified Naturopath, a Hypnotherapist and Nurse, with over 30 years of experience. I have great interest in helping people change with hypnotherapy and bio-functional testing and remedies, on a foundation of individualised dietary and nutritional advice.

Expertise areas:

  • Hypnotherapy (Virtual Gastric Band weight loss, Sugar control, IBS improvement, Pain & Fibromyalgia control)
  • Energy medicine
  • Naturopathy
  • Bio-functional testing & remedies
  • Pathology testing
Jad Patrick :

Jad Patrick

Hi, my name is Jad and I have a Bachelor of Health Science (Naturopathy), a Graduate Diploma (Counselling) and am Mindful Self Compassion Teacher in Training. From an early age, I have been passionate about nutrition and health. I believe a whole foods based diet, combined with exercise, stress-management, and healthy relationships are the keys to preventing many of today’s chronic health issues.

I am knowledgeable about nutrition and food intolerances, including:

  • The Low FODMAP diet
  • Paleo and Primal Diets
  • Vegan and Raw Food Diets
  • High Protein and Low Carb Diets
  • Gluten Free and Food Intolerance/Allergy Diets

Along with managing the shop floor at PHF I also work as a clinical consultant
Bookings via jadmpatrick@gmail.com (in person, skype and phone consults available)

Emma Spurrell :

Emma Spurrell

Hi, my name is Emma and I am a Nutritionist. I have a keen interest in using food as medicine, repairing the gut, pathology interpretation, healthy recipe ideas and post partum health. I love assisting customers to reduce their confusion about health and wellness and empower them to understand how an integrative approach can assist them with their health challenges. Come on in if you need a pep talk!

Areas of expertise:

  • Healthy eating
  • Pathology testing & interpretation
  • Customer education
  • Care for post partum, babies and toddlers
Greg Taylor :

Greg Taylor

Hi, my name is Greg and I am a familiar face around Prahran Health Foods, having worked here as a practitioner for well over a decade. My special interest areas include human biochemistry, amino acid technology, structural injury repair and post procedure recovery. I am also a past lecturer in Biochemistry, Specialist Nutrition, and Biological Chemistry.

Bringing knowledge from the manufacturing side of our industry I have a wealth of data on what goes into a product and how it should be presented on a label. So if you have any questions on product claims, actions, or its presentation, I am the ideal person to ask.

Despite the lack of photo accompanying this bio, should I be in the store you’ll recognize me instantly by my seriously hipster beard, which is, as of yet, my only concession to modern fashion.

Areas of Expertise

  • Amino Acid Technology
  • Clinical Biochemistry
  • Masterchef the TV Series
  • Special needs supplementation and nutrition (specific disease states, post surgical, recovery, sporting, etc)
  • Water filtration systems and protein fraction technology
  • Quietly sneaking extra mouthfuls of the Living Raw Foods Cakes brought down for tasting when other staff members are not looking.
  • Shopping for the best food at either PHF or the wonderful resources of the Prahran Market nearby.
Ariela Jacobs :

Ariela Jacobs

Hi I am Ariela. I am a muso, yoga junkie and foodie. I am a certified health coach, passionate about helping people to understand their digestive symptoms and identify their dietary triggers. I have a wealth of knowledge about all food intolerances which I love to share with customers.

Expertise areas:

  • Food intolerances
  • Histamine Intolerance
  • Gut health
  • Female health
  • Yoga and mindfulness
Chris :


Hi, my name is Chris and I have studied Natural Health in its many forms including Nutritional & Herbal Medicine & Naturopathy for over 25 years. I have worked as a personal trainer, Brazilian Capoeira teacher and run an Organic food business, just to name a few!

I am passionate about educating the general public on both the traditional and latest research within the natural & integrative medicine fields to empower people to take control of their health and wellbeing.

I love running educational events & retreats, writing articles, compiling research on integrative medicine for the medical reference database IM Gateway &  thoroughly enjoyed , helping research & write much of the content for The Paleo Way Program online program with Peter Evans.

Areas of Expertise:

  • Injuries, Pain & Arthritis
  • Men's Health
  • Sports Nutrition
  • Intermittent Keto, Bulletproof, Fasting & Anti Inflammatory Diets
  • Anti-Aging
  • Cognitive Health & Enhancement
Aparna :


Hi, my name is Aparna and I am a qualified Naturopath, Holistic Foodie and Wholefoods Caterer. I also have over 13 years experience in the health care industry including a background in Occupational Therapy and workplace rehabilitation. I have a long-standing passion for creating delicious nutrient-dense foods that are free from gluten, refined sugars and artificial additives.

I often go by the nickname 'Spark', a name that was given to me because of the bright energy I bring to everything I do. I am passionate about all aspects of natural medicine, wholefoods lifestyle and inspiring others to eat well.

Whether you need ideas on what to cook tonight to nourish yourself & family, or should you need more specific advice regarding a current health complaint, I'm happy to be of service.

Areas of Expertise:

  • Food as medicine
  • Wholefood Cooking free of gluten, processed sugars or additives
  • Targeted nutrition and supplementation, including for Vegans or Coeliacs
  • Food intolerances
  • Gut health
  • Preventative medicine
Shelley :


Hi, my name is Shelley and I’ve been with PHF for two years! I’m from the beautiful Mornington Peninsula and have previously been a head cook, sommelier and yoga teacher. I’m a big believer in living a lifestyle that involves knowing how to be your healthiest self and living life to the fullest! Currently in my third year at Endeavour College of Natural Health, studying Naturopathy and Myotherapy. My interests lie in providing customers with advice on how to create a delicious, nutrient dense diet to help them to achieve their health and wellness goals.

Areas of Expertise:

  • Recipes and fuss-free cooking tips
  • Nutritional knowledge
  • External skin care and natural cosmetics
  • Mindfulness