Michael Jacobs


Hi, my name is Michael Jacobs and I have been the owner of Prahran Health Foods for the past 20 years. I was born and raised in New York and practiced pharmacy for 15 years before relocating to Australia and switching to a career in natural health. I have always been a believer in a balanced lifestyle, comprising a healthy diet , regular exercise and strong relationships. I have enjoyed the relationship that I have shared with all of you over the years and I thank you for the support. I am looking forward to the next part of our journey together.

Expertise areas

  • Valuing and understanding my customers
  • Creating a warm and inviting workplace
  • Being able to adapt to change
Geraldine Horan


Hi, my name is Geraldine and I am a qualified naturopath, nurse and homeopath with over 25 years of experience. I have great interest in energy medicine for emotional health and specialise in finding underlying causes in health related initiatives.

Expertise areas:

  • Energy medicine
  • Naturopathy
  • Homeopathic
  • Pathology testing

Book an appointment with Geraldine

Jad Patrick


Hi, my name is Jad and i’m a qualified Naturopath and Counselor with over 10 years’ experience in the health food industry. I am knowledgeable about nutrition and food intolerance’s and love sharing my knowledge in-store with customers.

Areas of expertise:

  • Naturopathy
  • Herbs
  • Nutrition
  • Food intolerance
  • Stress and mental health
  • Wholefoods cooking
  • Clinic counselling
  • Allergies/ food maps

Book an appointment with Jad

Emma Spurrell

Depending upon your needs, circumstances and goals, I will recommend the combination of Screen Shot 2015-03-06 at 9.56.32 PMservices that is right for you.

Areas of expertise:

• Food coaching
• Pathology testing
• Targeted supplementation
• Personal care

Book an appointment with Emma

Greg Taylor

Hi, my name is Greg and I am a familiar face around Prahran Health Foods, having worked here as a practitioner for well over a decade. My special interest areas include human biochemistry, amino acid technology, structural injury repair and post procedure recovery. I am also a past lecturer in Biochemistry, Specialist Nutrition, and Biological Chemistry.

Bringing knowledge from the manufacturing side of our industry I have a wealth of data on what goes into a product and how it should be presented on a label. So if you have any questions on product claims, actions, or its presentation, I am the ideal person to ask.

Despite the lack of photo accompanying this bio, should I be in the store you’ll recognize me instantly by my seriously hipster beard, which is, as of yet, my only concession to modern fashion.

Areas of Expertise

  • Amino Acid Technology
  • Clinical Biochemistry
  • Masterchef the TV Series
  • Special needs supplementation and nutrition (specific disease states, post surgical, recovery, sporting, etc)
  • Water filtration systems and protein fraction technology
  • Quietly sneaking extra mouthfuls of the Living Raw Foods Cakes brought down for tasting when other staff members are not looking.
  • ŸShopping for the best food at either PHF or the wonderful resources of the Prahran Market nearby.
Ariela Jacobs

Hi I am Ariela. I am a muso, yoga junkie and foodie. I am currently studying with the community at the Institute of Integrative Nutrition with hopes of  becoming a certified health coach.

Expertise areas:

  • Food intolerances
  • Health coaching
  • Yoga and mindfulness


Ryan Bourke


Hi, my name is Ryan and you will see me in-store on Sunday’s. I have a rich history in a variety of sports and currently am seeking a professional license in triathlon. I also coach triathlon and love to talk anything about endurance training. Other passions include surfing, cooking and nutrition.

Expertise Areas:

  • Endurance training programs to maximise results
  • Exercise fueling and recovery nutrition
  • Fat adaptation training and techniques
  • Nutrition for high performance